Archive for February, 2013

Mobile Web Development: Responsive Design vs Mobile Site

Posted on February 28, 2013. Filed under: seo training, web design company | Tags: , |

Last time, we introduced four (4) ways to tap your potential mobile clients. On this post, let’s analyze Responsive Web Design and Mobile Optimized websites to help you choose which is better suited for your business.

Responsive Web Design. Often abbreviated to RWD, it’s an approach that is aimed to provide optimal viewing experience. Users across a broad range of devices (from desktop computer monitors to mobile phones) and browsers will have access to a single source of data, laid out so it’s easy to view and navigate with a minimum of resizing, panning, and scrolling. Example: http://www.mashable.com

Mobile website. It’s a website formatted and specifically intended for mobile gadgets. The layout comprises of icon, simple text, and big navigation, all perfect to fit the screen that there’s no need to zoom in just to read the words. Example: http://m.adidas.com/

Below are their seven (7) key differences:

1.      Display Flexibility.

  • Responsive design: more flexible to the visitor because it can respond to the orientation and dimension of the device screen and browser automatically. He can easily resize Firefox window and it will still show accurately without him/her needing to scroll left or right.
  • Mobile site: less flexible for the developer for the reason that although it can detect the type of gadget used, he needs to create two separate websites with at least three screen (one for desktop, one for tablet, one smartphone) and two orientation layouts (one for landscape, one for portrait).

 2.      Content Creation.

  • Responsive design: needs one (1) content. Whatever is on the web, it’s exactly the same as the one on mobile.
  • Mobile site: requires two (2) contents. This means you can create custom details more suitable to customer’s needs.

 3.      SEO-friendly.

  • Responsive design: more seo-friendly because

Domain: maintains only one (1)

Redirects: almost none due to one content

Web traffic: centered to the main site

  • Mobile site: less seo-friendly because

Domain: keeps two (2); the second one is either m.domain.com or mobile.domain.com

Redirects: multiple redirects and canonical URLs needed. Any SEO training modules in the Philippines and around the globe reveals the negative impact of duplicate texts in search engine index. Having such can hurt your rankings.

Web traffic: Different domains break up web traffic hence the two versions will compete with one another.

 4.      Updates and Maintenance

  • Responsive design: easier to update and maintain because there’s only one copy
  • Mobile site: harder due to the volume of copies

 5.      Development Time

  • Responsive design: As this is one of the newer trends, it may take longer for a web design professional in the Philippines to complete and have this running.
  • Mobile site: Development time is shorter due to the technologies utilized, most are no longer new and not as complicated as RWD.

 6.      Cost and Affordability

  • Responsive design: more time to design and develop, more expensive
  • Mobile site: less development and design work, less expensive

 7.      Load Time

  • Responsive design: Since the elements are the same on both web and mobile, the information associated with the earlier is an exact replica of that in the latter. Since mobile has slower net connection, load speed may suffer.
  • Mobile site: The elements on a mobile website are normally optimized to accommodate fast loading of objects.

Still undecided? Tune in next for an in-depth comparison between Mobile Site vs. Mobile App.

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[The Power of Image] Four (4) Reasons Why You Should Use Infographics In Your SEO Campaign

Posted on February 19, 2013. Filed under: seo, seo company | Tags: , |

“Of all of our inventions for mass communication, pictures still speak the most universally understood language.” ― Walt Disney Company

Information graphics or infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly. (Source: Wikipedia) Thus, using it as a tool in content marketing campaigns is a trend in SEO, not only here in the Philippines but all over the world. Here are the reasons why:

  1. More persuasive content. With the use of an infographiPrintc, you can easily impart your information to the readers in a way that is easier to scan and remember. Viewing a graphical version of your content is simpler to understand than reading the text version of it.
  1. More viral. In digital marketing, if you want to be visible globally against millions of competitors, aim to be viral. Infographics are fun. They are attention grabbing. As people love looking at attractive contents, most of them tend to share to their website or friends in Facebook and Pinterest. As such, it has a huge capability to be viral.
  1. Increases traffic. They are embeddable. An embed code is usually added at the bottom of an infographic. This piece of code contains a link to your website so it’s faster for the readers to find you. SEO-wise, as more websites embed your infographic, your inbound links go along with it. This means more links going back to your site, larger number of visits, higher web traffic.embed
  1. Establishes brand.  A well-designed infographic usually shows the creator’s details. As they go viral, so does the name of your brand. Hence, if you’re an SEO company in the Philippines, creating viral infographics can be a good way to be seen out there. It can make people aware of the quality services you offer.

On the next post, learn the essential steps on how to design an effective infographic.

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Importance of Web Design

Posted on February 13, 2013. Filed under: seo company, web design company | Tags: , |

Nowadays, almost every business, celebrity, and even private individuals have their own websites.  These websites allow a wide range of business, from the smallest to the biggest, to promote their products or services.

However, the purpose of a website is not always fulfilled for the company or individual that it represents. For a website to be successful, it has to be well designed, optimized for search engines, and has a high social media presence. Many websites are handled by SEO companies in the Philippines for all of these needs. While there are numerous SEO and SMO strategies that are done when the website already exists, the web design concept has a significant effect on how successful a website will be. Below are some reasons why you should put a lot of serious thought and planning on your website’s design.

122First impressions last. Your website is your or your company’s online visual to your target market. What they see immediately upon loading your website’s home page will largely affect how they view your company. So it is very important that your website’s design accurately reflects the company’s personality. Even if you hire a web design company in the Philippines, make sure that you are involved in designing your website.

 

mc900341812-1Bridge to your audience. Since your website is your vehicle towards reaching your target audience, how you design it affects how effectively you can reach out to your visitors. Important information should be easily available and the entire website should be easy to navigate. If the visual web design of your home page makes the first impression on your target audience, your site’s navigation should mirror the customer service that you aim to provide.

 

 

seoAffects SEO. Search engine optimization is not just about building links to your website. It also means designing your website in such a way that search engine spiders will find it easy to crawl. This means that targeted keywords should be incorporated and well-placed in the home page text.

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Guide On How To Make A Link Wheel

Posted on February 6, 2013. Filed under: linkwheel, seo | Tags: , , , , |

There are many different strategies used by SEO Philippines companiesto help increase a website’s search engine rankings and visibility. One of these strategies is by using a link wheel. A link wheel is a strategy wherein different web 2.0 sites create a path linking to each other. The end goal is to link to the website which you are aiming to promote.

seo-link-wheel1

Just like when you are link building, another popular SEO strategy, it is most beneficial if your link wheel involves good websites with high search engine rankings and quality content. Making a link wheel does not require hiring an SEO in manila company. It is possible to make a link wheel on your own. Below is a quick guide to help you build a link wheel.

  1. Determine your keywords. The first step is to determine the keywords that you want to use. Consequently, these will determine how your pages will link together.
  2. Choose your web 2.0 sites. Decide on how many pages or websites will be in your link wheel. Afterwards, choose the web 2.0 sites where you will post your content. Some good websites that you can choose from are Blogger, WordPress, Squidoo, Blog.com, Tumbler, and LiveJournal, among others.
  3. Create good quality content. It is very important to have good quality content to hold the links to your link wheel. The trick is in placing the keywords seamlessly into your content. Plan how each article will link to your main website and to another website in your link wheel. Each article should have a keyword linking to the website you are promoting and another keyword linking to another web 2.0 site.
  4. Post your content. After you have written all the articles, post your content in each web 2.0 site. There is no limit to the number of websites you want to include in your link wheel. Just make sure that all links are good and working fine.
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