Archive for March, 2013

Guide To Starting A Multiply Shop

Posted on March 22, 2013. Filed under: seo, seo training | Tags: , |

One of the most popular entrepreneurial endeavors online is by starting an online shop. With the growth in the number of people starting their own online shop, it is not surprising that there are now millions of online shops that sell a wide variety of products.

There are some people who choose to start their own online shop by building a website from scratch. This gives them free reign over how they want their site to be and then they rely on word of mouth, social media marketing, or they turn to companies that specialize in SEO in the Philippines. Some of these online store owners do almost everything by themselves, including all the administrative work associated with their shop and sometimes, even undergoing SEO training so they can manage their websites as well.

However, the easier route that most people take when starting an online shop is to open one in sites such as Ebay, Alibaba, and Multiply. Among all three, you can get more leeway in Multiply when it comes to design and style. Below is a guide to help you start your own multiply shop.

  • Choose what you want to sell. The first thing you have to do is to choose what product you want to sell. Do you want to specialize on just a single type of product or do you want to offer a variety of products that are similar to each other?
  • Choose a catchy name. Next, choose a name for your store. Make it catchy, unique, and easy to remember. It is a good idea to keep the name short so that people will find it easier to remember.
  • Keep a simple design. The good thing with Multiply is you can easily design how you want your store page to look like. The key is to keep it attractive yet simple at the same time. Remember that your store visitor should be focusing on your products and not on the design of your page.
  • Give accurate descriptions. To maintain good relations with your customers and keep a high level of customer satisfaction, ensure that all descriptions in your online store are as accurate as possible. Never mislead your customers when it comes to describing your products.
  • Use excellent pictures. Having pictures of your products that are of excellent quality is crucial in providing your customers with an enjoyable shopping experience. These images will help them visualize the product more clearly.
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Mobile Marketing: How To Market Your Mobile App

Posted on March 13, 2013. Filed under: android developer, mobile application developer | Tags: , |

This is the final installment of the Mobile Web Development, Optimization and Marketing series. Previously, we tackled how to optimize your mobile site for search engines and ways to market it. On this post, let’s focus on Mobile Apps.

What is a Mobile App?

A mobile app is a stand-alone software program that is meant to be downloaded and installed on a mobile device. They are available through mobile marketplaces such as Apple’s App Store, Android Market or Blackberry App World.

Tips to Optimize your Mobile App.

Optimization of mobile apps is two fold: one is for application searches done on the Marketplace, and the other is for search engines such as Google.

For application searches, the ranking factors mainly comprise of the number of downloads, reviews, title and keywords, so it’s basically about popularity and searchability. For Google searches, it’s largely your regular SEO technique implementation.

Hence, here are a couple of quick tips.

  1. App page. This is your app profile page. Items to consider:
    • Name and URL. Include brand in the name and if possible, a generic keyword that is closest to the function of the app. Whatever name you choose is carried over as the URL of the app page so be wise in naming your application.
    • Keywords. Maximize the tags allowed in your profile. Like in the App Store, take advantage of the 100-character limit. Do not waste it by putting in unrelated phrases or over usage of your key phrases.
    • Description. Perform your usual SEO tactic in writing the copy for the description.
    • Category. Check the category rankings. Big number of competitors usually means greater number of downloads. See if you can penetrate and be in the lead. Select the closest relevant group where you app is best applicable.
    • Icon and screenshots. The images on your page can encourage users to DL and try your app. Make them exciting to up the conversion rate.
    • Video trailer. If possible, place a video clip about the app. If your target market is specific that you had it created by an android developer in the Philippines, make a vid on how to use it, adding a Filipino flavor on it.
    • User reviews. Situate this section so visitors can immediate view and read what the other customers have to say about your app.
  1. Anchor texts. Strategic handling of your anchor text can make a great difference on how you inform your prospective users about the existence of your app.
  • Brand name. Consider your brand name as an anchor text. It’s easy to remember, and most importantly, it creates a lasting impression.
  • Links. Once you add your brand name as an anchor text, link it to your app profile page. In this way, when people type in your brand on the applications search bar, the result will direct them to your app page.

Tips to Market your Mobile app. Now for the marketing side, below are some strategies to promote your app.

  1. 1.      Website Landing page. Construct a separate landing page on your website. This is another medium to create an SEO-friendly content and at the same time a means to inform your current and new clients that you have an app for them. For the anchor text, again, utilize your brand name. A common mistake committed by many is they only embed the button “Available on Android/App Store” to link the visitor to the app page. Always include the name of your brand. Example: BuyMore App for iPad. Endorse your brand every chance you get.
  1. 2.      Review Sites. Collect valuable feedback and testimonials. Build online reputation, in this case, your app’s online reputation so that the word would get out and more and more people will visit your app page.
  1. 3.      Social Media and Promotions.
  • Ask your friends and families to download your app.
  • Encourage comments and opinions from your social media followers
  • Hold a Facebook promotion for your fans. Let’s say, you had the app designed by a mobile application developer in the Philippines and your intended audience are Pinoy teens as they’re known to use their smartphones almost all the time. Organize a contest where they can upload photos by downloading your app, where each valid photo earns them an entry and if they refer a friend, it will automatically gives them 5. Top ten participants can either get powerful gadgets or win certain freebies from your company.

We hope this series has been helpful to you and your business. We trust it has given you enough insights on the type of mobile plan you can apply to your business.

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Mobile Optimization: How To Make Your Existing Website Mobile-friendly

Posted on March 4, 2013. Filed under: seo | Tags: , , |

Now that you have a fair idea of the differences among Responsive Design vs Mobile Site vs Mobile App, let’s proceed to the next stage which is to make your site engaging to the consumers who utilize mobile phones. Read on to learn more.

Mobile-Friendly vs Mobile-Optimized.

Mobile-friendly shows the site exactly the same as how it is shown on desktop or a handheld phone. Although it is viewable on the latter, it is not truly optimized because the viewer has to pinch-to-zoom or scroll left, right, up or down to view everything. Mobile-optimized, on the other hand, is specifically designed for phones and tablets. This is like the second version of your main website, only, it is more condensed in terms content and graphics.

You can choose to maintain your current and modify to turn it mobile-friendly or opt to create a second copy mainly intended for smartphones. Whichever it is, below are seven (7) tips to achieve your goal – that is, to reach out to the mobile client.

  1. Mobile compliance. Check if your website is already mobile-compliant. You can either test how it looks in different gadgets or try a web tool to receive recommendations. A good tool is Gomometer by Google.
  1. Platform.
  • Compatibility. If you have plans to revamp such as employ a web design professional in the Philippines, consider a platform that is compatible to mobile. If you’re using WordPress, either apply a responsive theme or install a WPtouch plugin.
    • Technology. As much as possible, do not use Java as it loads a lot of codes. Flash is a big NO as Apple products do not support them. Stick to the HTML-based or CSS.
  1. Design and Layout. Take note of the following.
  • Screen. Study the range and size of various screens so that UX (user experience) won’t be compromised.
  • Navigation. Simplicity is beauty! Not too complicated, keep them large and easy to navigate with both via web and mobile.
  • Buttons. Follow the size of an average finger tip, at least 40px.
  • Small graphics. Stick to slideshows and image rotators that function without Flash.
  1. Content.
  • Key information. Focus on the chief content then de-prioritize those that are not.
  • Minimum typing. If you opted on a mobile-optimized site, maximize drop down menu and check box when user is asked to enter data. If you have a search bar, instead of letting your visitors type in the words, show the top 5 results where they would just click on the checkbox next to the most searched word.
  1. Call to Action.
  • Text-based contact information.
  • Address. Have an extra button that will link to the directions app
  • Phone numbers. Add a link that can easily direct the visitor to make a call simply by clicking on the number.
  • No to pop-up windows.
  1. Loading speed. One of the most integral factors to consider is how fast your website loads on a mobile phone. Design with small images and program with not too many scripts to improve load speed.
  1. SEO/Search Engine Optimization.
  • Mobile Sitemap. Just like the regular SEO web practices in the Philippines and around the globe where you normally include a sitemap for Google robots to read, a mobile sitemap is important too for mobile search engine index.
  • Mobile redirects. Code with mobile redirects so it will automatically redirect to the correct site based on the device you used. Always give the reader an option to go to the web version.

Learn how to market your mobile website on the next post.

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