seo company

SEO Tips after Panda and Penguin

Posted on May 9, 2013. Filed under: panda and penguin, seo, seo company, seo tips | Tags: , , , |

The field of search engine optimization is every changing and developing, thanks to the regular frequent updates that Google makes to its search engine algorithm. Each Google update is designed and aimed at improving the search results that Google delivers to those who use it. While the Panda, the first of which was released in February 2011, is targeted towards making sure that websites provide high quality unique content on their spaces; the Penguin, which was first released in April 2012, targets websites which tend to engage in webspam and black hat SEO.

Panda-Penguin

Because of the Panda and the Penguin updates, many SEO tactics and strategies were changed quickly. Some of what used to be done just two years ago or earlier, some even just a year ago, are not so welcome anymore nowadays when it comes to SEO strategies. To help you ride out the Panda and Penguin updates that might have affected your website rankings, below are some tips.

  • Be original. Being unique pays off especially when it comes to content. Never duplicate content from another website. Instead, write high quality unique content for your website or hire a good writer to help you. There are quite a lot of good SEO companies nowadays that have their own in-house writers. Hiring an SEO company to also do the content work will ensure that the writer is aware of the type of content that is good for your website.
  • Avoid thin content. In Google world, there is no place for thin content. These are content that are short and have very little informational value. Many of the articles written pre-Panda and pre-Penguin seem to be obviously written just for SEO purposes because they were usually around 100 words only. In post-Panda and post-Penguin time, content such as research, analysis, in-depth reports, and the like, earn good rankings.
  • Go white hat. It is very important to stick to white hat SEO tactics from now own especially since Google seems to be bent on cracking down on websites that engage in black hat SEO. It is not an excusable if the SEO company you hired is the one engaging in so-called black hat SEO strategies because your website is the one that will be affected by these bad SEO strategies. So make sure that the company handling your website’s SEO does not use black hat SEO.
  • Say goodbye to bad links. This is something which should have been avoided even before the Panda and Penguin updates. So make sure that all your past and future backlinks are in good-quality websites as well.
Read Full Post | Make a Comment ( 3 so far )

[The Power of Image] Four (4) Reasons Why You Should Use Infographics In Your SEO Campaign

Posted on February 19, 2013. Filed under: seo, seo company | Tags: , |

“Of all of our inventions for mass communication, pictures still speak the most universally understood language.” ― Walt Disney Company

Information graphics or infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly. (Source: Wikipedia) Thus, using it as a tool in content marketing campaigns is a trend in SEO, not only here in the Philippines but all over the world. Here are the reasons why:

  1. More persuasive content. With the use of an infographiPrintc, you can easily impart your information to the readers in a way that is easier to scan and remember. Viewing a graphical version of your content is simpler to understand than reading the text version of it.
  1. More viral. In digital marketing, if you want to be visible globally against millions of competitors, aim to be viral. Infographics are fun. They are attention grabbing. As people love looking at attractive contents, most of them tend to share to their website or friends in Facebook and Pinterest. As such, it has a huge capability to be viral.
  1. Increases traffic. They are embeddable. An embed code is usually added at the bottom of an infographic. This piece of code contains a link to your website so it’s faster for the readers to find you. SEO-wise, as more websites embed your infographic, your inbound links go along with it. This means more links going back to your site, larger number of visits, higher web traffic.embed
  1. Establishes brand.  A well-designed infographic usually shows the creator’s details. As they go viral, so does the name of your brand. Hence, if you’re an SEO company in the Philippines, creating viral infographics can be a good way to be seen out there. It can make people aware of the quality services you offer.

On the next post, learn the essential steps on how to design an effective infographic.

Read Full Post | Make a Comment ( None so far )

Importance of Web Design

Posted on February 13, 2013. Filed under: seo company, web design company | Tags: , |

Nowadays, almost every business, celebrity, and even private individuals have their own websites.  These websites allow a wide range of business, from the smallest to the biggest, to promote their products or services.

However, the purpose of a website is not always fulfilled for the company or individual that it represents. For a website to be successful, it has to be well designed, optimized for search engines, and has a high social media presence. Many websites are handled by SEO companies in the Philippines for all of these needs. While there are numerous SEO and SMO strategies that are done when the website already exists, the web design concept has a significant effect on how successful a website will be. Below are some reasons why you should put a lot of serious thought and planning on your website’s design.

122First impressions last. Your website is your or your company’s online visual to your target market. What they see immediately upon loading your website’s home page will largely affect how they view your company. So it is very important that your website’s design accurately reflects the company’s personality. Even if you hire a web design company in the Philippines, make sure that you are involved in designing your website.

 

mc900341812-1Bridge to your audience. Since your website is your vehicle towards reaching your target audience, how you design it affects how effectively you can reach out to your visitors. Important information should be easily available and the entire website should be easy to navigate. If the visual web design of your home page makes the first impression on your target audience, your site’s navigation should mirror the customer service that you aim to provide.

 

 

seoAffects SEO. Search engine optimization is not just about building links to your website. It also means designing your website in such a way that search engine spiders will find it easy to crawl. This means that targeted keywords should be incorporated and well-placed in the home page text.

Read Full Post | Make a Comment ( None so far )

Liked it here?
Why not try sites on the blogroll...