seo training

Guide To Starting A Multiply Shop

Posted on March 22, 2013. Filed under: seo, seo training | Tags: , |

One of the most popular entrepreneurial endeavors online is by starting an online shop. With the growth in the number of people starting their own online shop, it is not surprising that there are now millions of online shops that sell a wide variety of products.

There are some people who choose to start their own online shop by building a website from scratch. This gives them free reign over how they want their site to be and then they rely on word of mouth, social media marketing, or they turn to companies that specialize in SEO in the Philippines. Some of these online store owners do almost everything by themselves, including all the administrative work associated with their shop and sometimes, even undergoing SEO training so they can manage their websites as well.

However, the easier route that most people take when starting an online shop is to open one in sites such as Ebay, Alibaba, and Multiply. Among all three, you can get more leeway in Multiply when it comes to design and style. Below is a guide to help you start your own multiply shop.

  • Choose what you want to sell. The first thing you have to do is to choose what product you want to sell. Do you want to specialize on just a single type of product or do you want to offer a variety of products that are similar to each other?
  • Choose a catchy name. Next, choose a name for your store. Make it catchy, unique, and easy to remember. It is a good idea to keep the name short so that people will find it easier to remember.
  • Keep a simple design. The good thing with Multiply is you can easily design how you want your store page to look like. The key is to keep it attractive yet simple at the same time. Remember that your store visitor should be focusing on your products and not on the design of your page.
  • Give accurate descriptions. To maintain good relations with your customers and keep a high level of customer satisfaction, ensure that all descriptions in your online store are as accurate as possible. Never mislead your customers when it comes to describing your products.
  • Use excellent pictures. Having pictures of your products that are of excellent quality is crucial in providing your customers with an enjoyable shopping experience. These images will help them visualize the product more clearly.
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Mobile Web Development: Responsive Design vs Mobile Site

Posted on February 28, 2013. Filed under: seo training, web design company | Tags: , |

Last time, we introduced four (4) ways to tap your potential mobile clients. On this post, let’s analyze Responsive Web Design and Mobile Optimized websites to help you choose which is better suited for your business.

Responsive Web Design. Often abbreviated to RWD, it’s an approach that is aimed to provide optimal viewing experience. Users across a broad range of devices (from desktop computer monitors to mobile phones) and browsers will have access to a single source of data, laid out so it’s easy to view and navigate with a minimum of resizing, panning, and scrolling. Example: http://www.mashable.com

Mobile website. It’s a website formatted and specifically intended for mobile gadgets. The layout comprises of icon, simple text, and big navigation, all perfect to fit the screen that there’s no need to zoom in just to read the words. Example: http://m.adidas.com/

Below are their seven (7) key differences:

1.      Display Flexibility.

  • Responsive design: more flexible to the visitor because it can respond to the orientation and dimension of the device screen and browser automatically. He can easily resize Firefox window and it will still show accurately without him/her needing to scroll left or right.
  • Mobile site: less flexible for the developer for the reason that although it can detect the type of gadget used, he needs to create two separate websites with at least three screen (one for desktop, one for tablet, one smartphone) and two orientation layouts (one for landscape, one for portrait).

 2.      Content Creation.

  • Responsive design: needs one (1) content. Whatever is on the web, it’s exactly the same as the one on mobile.
  • Mobile site: requires two (2) contents. This means you can create custom details more suitable to customer’s needs.

 3.      SEO-friendly.

  • Responsive design: more seo-friendly because

Domain: maintains only one (1)

Redirects: almost none due to one content

Web traffic: centered to the main site

  • Mobile site: less seo-friendly because

Domain: keeps two (2); the second one is either m.domain.com or mobile.domain.com

Redirects: multiple redirects and canonical URLs needed. Any SEO training modules in the Philippines and around the globe reveals the negative impact of duplicate texts in search engine index. Having such can hurt your rankings.

Web traffic: Different domains break up web traffic hence the two versions will compete with one another.

 4.      Updates and Maintenance

  • Responsive design: easier to update and maintain because there’s only one copy
  • Mobile site: harder due to the volume of copies

 5.      Development Time

  • Responsive design: As this is one of the newer trends, it may take longer for a web design professional in the Philippines to complete and have this running.
  • Mobile site: Development time is shorter due to the technologies utilized, most are no longer new and not as complicated as RWD.

 6.      Cost and Affordability

  • Responsive design: more time to design and develop, more expensive
  • Mobile site: less development and design work, less expensive

 7.      Load Time

  • Responsive design: Since the elements are the same on both web and mobile, the information associated with the earlier is an exact replica of that in the latter. Since mobile has slower net connection, load speed may suffer.
  • Mobile site: The elements on a mobile website are normally optimized to accommodate fast loading of objects.

Still undecided? Tune in next for an in-depth comparison between Mobile Site vs. Mobile App.

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