seo

Why Listicles Are Shareable Contents

Posted on July 19, 2014. Filed under: seo | Tags: , , |

Is 2014 the breakout year of listicles? Absolutely! Online, we see lists everywhere – from simple blogs to global news portals. But, do you ever wonder why these listicles are so popular?

Actually, there’s a science behind our growing fondness of lists. Known as the ‘top-ten effect’, we ‘chunk’ numerical lists and make the information digestible for us. We – humans – have mental tendencies that form part of our readiness to perceive things around us in discrete forms such as ranked lists.

Based on the findings of a study published in the Journal of Consumer Research in 2013, our mind loves to use categories especially if they end in five or zero. That’s why we love top 10, top 25 or top 30 lists more than top 3, 7, 9, 11, 17, 22, etc.

So much for science…

Now that we understand what drives people to click, read and share listicles, let’s move on with determining what makes these ranked lists highly share-able.

Listicles are… inherently social. Lists can be easily and immediately shared particularly on social media.

very engaging. Oftentimes, lists resonate and relate with the readers, converting them into active participants. Aside from sharing, they also like and comment on the list.

eye-catching. The headlines are witty and creative. They stir the readers’ curiosity.

straightforward. They don’t mess up with the expectations of the readers. Well, of course, because they know exactly what type of information the list contains.

graspable. Readers quickly understand its contents. Just skim and scan the contents to know what gets into the list.

organized. The Internet is not only chaotic; it is also a hodgepodge of anything and everything under the sun. Wouldn’t it be nice to have someone list the bests and tops for you?

creative! They don’t follow any formula. Just take a cue from this listicle.

fun to read. Admittedly, listicles make us LOL. In fact, listicles having the most number of likes, comments and shares are humorous lists.

listicles

Furthermore, a listicle… appeals to our emotion. There are only four categories of highly shareable contents: awe-inspiring, positive, surprising and emotional, and listicles are all these and more.

tells a storyalthough in a different way. In some instances, listicles are a story on its own or a sub-plot of a series.

fits a lifestyle. Ranked lists are for the younger digital audience. Such an audience demands bite-sized information because they have shorter attention span. They prefer to read everything in one sitting. These people ‘snack on information.’ Reading is done on free time (or during Twitter or Facebook time), and it is not deliberate and intentional. They just stumble upon this information.

spreads on its own. In other words, lists are viral. Just look at the factors noted above.

Shareability is tricky. It remains to be a challenge among website publishers, online marketers, digital agencies and even SEO specialists. Communities are different from one another. As such, a one-size fit all approach to interaction and engagement is not applicable.

While it takes more than an intriguing photo or an amusing headline, shareable contents have one thing in common. It’s the hook or the connection with the audience, generating discussions and responses naturally. Even this aspect is very challenging.

Perhaps, overcoming the challenge deserves another listicle. What do you think?

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I’m on my way to the top

Posted on May 12, 2014. Filed under: seo | Tags: , |

As Charles Darwin coined it; it’s the survival of the fittest where the weak has no place to belong to. So in order to survive, one will be so willing to do everything (no matter how unethical it could get) so as not to be singled out. This same thing happens in the World Wide Web, whether you believe it or not.

way to the top, search engine optimization

way to the top

Got lost? Okay, each and every website, especially online business ones, aims to be on the top spot. This is because the top spot offers more visits. More visits means more sale. More sale means profit. Who would want their site to be at the bottom anyway? Who would want their site to be “invisible” and “not searchable” on the web? Some may not want to be the highest but others consider that being among the top, if not being on the very top, will do. Question there is, how? How can a website get into the high spot?

Yes, you’re right. It could be quality of the web content. After all, content is the king. The interesting and unique the articles found in the site, the more visitors it could most likely to attract. But you know what? That’s not all. There is also what you call SEO or search engine optimization where techniques are being implemented to have the site be frequently visited. With search engine optimization, a site will undoubtedly be among the best, and top!

Like any procedure or strategy, there are good and bad sides of it too. One example I would like to site about the bad side of it is the spam concept. We are all familiar on how spammers work on our emails, right? They would load our inbox with useless mails. It is almost the same with SEO. Unnecessary information (hidden texts) can be placed to the site in hope that this will give more weight to search engines thus attaining a high rank position. Wrong! This is unethical and unacceptable. Search engine optimization experts  would like to remind people who practice such that once they get caught and banned, you will definitely have the hardest time to convince back the search engines that your site is worth looking and visiting at.

Keep in mind that playing fair is still the best way to be on the top.

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SEO Tips after Panda and Penguin

Posted on May 9, 2013. Filed under: panda and penguin, seo, seo company, seo tips | Tags: , , , |

The field of search engine optimization is every changing and developing, thanks to the regular frequent updates that Google makes to its search engine algorithm. Each Google update is designed and aimed at improving the search results that Google delivers to those who use it. While the Panda, the first of which was released in February 2011, is targeted towards making sure that websites provide high quality unique content on their spaces; the Penguin, which was first released in April 2012, targets websites which tend to engage in webspam and black hat SEO.

Panda-Penguin

Because of the Panda and the Penguin updates, many SEO tactics and strategies were changed quickly. Some of what used to be done just two years ago or earlier, some even just a year ago, are not so welcome anymore nowadays when it comes to SEO strategies. To help you ride out the Panda and Penguin updates that might have affected your website rankings, below are some tips.

  • Be original. Being unique pays off especially when it comes to content. Never duplicate content from another website. Instead, write high quality unique content for your website or hire a good writer to help you. There are quite a lot of good SEO companies nowadays that have their own in-house writers. Hiring an SEO company to also do the content work will ensure that the writer is aware of the type of content that is good for your website.
  • Avoid thin content. In Google world, there is no place for thin content. These are content that are short and have very little informational value. Many of the articles written pre-Panda and pre-Penguin seem to be obviously written just for SEO purposes because they were usually around 100 words only. In post-Panda and post-Penguin time, content such as research, analysis, in-depth reports, and the like, earn good rankings.
  • Go white hat. It is very important to stick to white hat SEO tactics from now own especially since Google seems to be bent on cracking down on websites that engage in black hat SEO. It is not an excusable if the SEO company you hired is the one engaging in so-called black hat SEO strategies because your website is the one that will be affected by these bad SEO strategies. So make sure that the company handling your website’s SEO does not use black hat SEO.
  • Say goodbye to bad links. This is something which should have been avoided even before the Panda and Penguin updates. So make sure that all your past and future backlinks are in good-quality websites as well.
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SEO Quote by Matt Cutts

Posted on April 25, 2013. Filed under: seo | Tags: , |

298049_566704880030128_119491533_nmatt cutts 2

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SEO Audit Checklist: 20 Tasks that every website owner shouldn’t forget about

Posted on April 2, 2013. Filed under: seo | Tags: |

How your website ranks in major search engines plays an significant role in gaining potential clients for your business. It is then important to conduct a complete SEO audit and identify the obstacles that keep your site from reaching the top results or the opportunities to improve performance.

Here are twenty (20) best practices to ensure that you’re meeting the top SEO requirements.

seo-audit-infographic

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Guide To Starting A Multiply Shop

Posted on March 22, 2013. Filed under: seo, seo training | Tags: , |

One of the most popular entrepreneurial endeavors online is by starting an online shop. With the growth in the number of people starting their own online shop, it is not surprising that there are now millions of online shops that sell a wide variety of products.

There are some people who choose to start their own online shop by building a website from scratch. This gives them free reign over how they want their site to be and then they rely on word of mouth, social media marketing, or they turn to companies that specialize in SEO in the Philippines. Some of these online store owners do almost everything by themselves, including all the administrative work associated with their shop and sometimes, even undergoing SEO training so they can manage their websites as well.

However, the easier route that most people take when starting an online shop is to open one in sites such as Ebay, Alibaba, and Multiply. Among all three, you can get more leeway in Multiply when it comes to design and style. Below is a guide to help you start your own multiply shop.

  • Choose what you want to sell. The first thing you have to do is to choose what product you want to sell. Do you want to specialize on just a single type of product or do you want to offer a variety of products that are similar to each other?
  • Choose a catchy name. Next, choose a name for your store. Make it catchy, unique, and easy to remember. It is a good idea to keep the name short so that people will find it easier to remember.
  • Keep a simple design. The good thing with Multiply is you can easily design how you want your store page to look like. The key is to keep it attractive yet simple at the same time. Remember that your store visitor should be focusing on your products and not on the design of your page.
  • Give accurate descriptions. To maintain good relations with your customers and keep a high level of customer satisfaction, ensure that all descriptions in your online store are as accurate as possible. Never mislead your customers when it comes to describing your products.
  • Use excellent pictures. Having pictures of your products that are of excellent quality is crucial in providing your customers with an enjoyable shopping experience. These images will help them visualize the product more clearly.
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Mobile Optimization: How To Make Your Existing Website Mobile-friendly

Posted on March 4, 2013. Filed under: seo | Tags: , , |

Now that you have a fair idea of the differences among Responsive Design vs Mobile Site vs Mobile App, let’s proceed to the next stage which is to make your site engaging to the consumers who utilize mobile phones. Read on to learn more.

Mobile-Friendly vs Mobile-Optimized.

Mobile-friendly shows the site exactly the same as how it is shown on desktop or a handheld phone. Although it is viewable on the latter, it is not truly optimized because the viewer has to pinch-to-zoom or scroll left, right, up or down to view everything. Mobile-optimized, on the other hand, is specifically designed for phones and tablets. This is like the second version of your main website, only, it is more condensed in terms content and graphics.

You can choose to maintain your current and modify to turn it mobile-friendly or opt to create a second copy mainly intended for smartphones. Whichever it is, below are seven (7) tips to achieve your goal – that is, to reach out to the mobile client.

  1. Mobile compliance. Check if your website is already mobile-compliant. You can either test how it looks in different gadgets or try a web tool to receive recommendations. A good tool is Gomometer by Google.
  1. Platform.
  • Compatibility. If you have plans to revamp such as employ a web design professional in the Philippines, consider a platform that is compatible to mobile. If you’re using WordPress, either apply a responsive theme or install a WPtouch plugin.
    • Technology. As much as possible, do not use Java as it loads a lot of codes. Flash is a big NO as Apple products do not support them. Stick to the HTML-based or CSS.
  1. Design and Layout. Take note of the following.
  • Screen. Study the range and size of various screens so that UX (user experience) won’t be compromised.
  • Navigation. Simplicity is beauty! Not too complicated, keep them large and easy to navigate with both via web and mobile.
  • Buttons. Follow the size of an average finger tip, at least 40px.
  • Small graphics. Stick to slideshows and image rotators that function without Flash.
  1. Content.
  • Key information. Focus on the chief content then de-prioritize those that are not.
  • Minimum typing. If you opted on a mobile-optimized site, maximize drop down menu and check box when user is asked to enter data. If you have a search bar, instead of letting your visitors type in the words, show the top 5 results where they would just click on the checkbox next to the most searched word.
  1. Call to Action.
  • Text-based contact information.
  • Address. Have an extra button that will link to the directions app
  • Phone numbers. Add a link that can easily direct the visitor to make a call simply by clicking on the number.
  • No to pop-up windows.
  1. Loading speed. One of the most integral factors to consider is how fast your website loads on a mobile phone. Design with small images and program with not too many scripts to improve load speed.
  1. SEO/Search Engine Optimization.
  • Mobile Sitemap. Just like the regular SEO web practices in the Philippines and around the globe where you normally include a sitemap for Google robots to read, a mobile sitemap is important too for mobile search engine index.
  • Mobile redirects. Code with mobile redirects so it will automatically redirect to the correct site based on the device you used. Always give the reader an option to go to the web version.

Learn how to market your mobile website on the next post.

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[The Power of Image] Four (4) Reasons Why You Should Use Infographics In Your SEO Campaign

Posted on February 19, 2013. Filed under: seo, seo company | Tags: , |

“Of all of our inventions for mass communication, pictures still speak the most universally understood language.” ― Walt Disney Company

Information graphics or infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly. (Source: Wikipedia) Thus, using it as a tool in content marketing campaigns is a trend in SEO, not only here in the Philippines but all over the world. Here are the reasons why:

  1. More persuasive content. With the use of an infographiPrintc, you can easily impart your information to the readers in a way that is easier to scan and remember. Viewing a graphical version of your content is simpler to understand than reading the text version of it.
  1. More viral. In digital marketing, if you want to be visible globally against millions of competitors, aim to be viral. Infographics are fun. They are attention grabbing. As people love looking at attractive contents, most of them tend to share to their website or friends in Facebook and Pinterest. As such, it has a huge capability to be viral.
  1. Increases traffic. They are embeddable. An embed code is usually added at the bottom of an infographic. This piece of code contains a link to your website so it’s faster for the readers to find you. SEO-wise, as more websites embed your infographic, your inbound links go along with it. This means more links going back to your site, larger number of visits, higher web traffic.embed
  1. Establishes brand.  A well-designed infographic usually shows the creator’s details. As they go viral, so does the name of your brand. Hence, if you’re an SEO company in the Philippines, creating viral infographics can be a good way to be seen out there. It can make people aware of the quality services you offer.

On the next post, learn the essential steps on how to design an effective infographic.

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Guide On How To Make A Link Wheel

Posted on February 6, 2013. Filed under: linkwheel, seo | Tags: , , , , |

There are many different strategies used by SEO Philippines companiesto help increase a website’s search engine rankings and visibility. One of these strategies is by using a link wheel. A link wheel is a strategy wherein different web 2.0 sites create a path linking to each other. The end goal is to link to the website which you are aiming to promote.

seo-link-wheel1

Just like when you are link building, another popular SEO strategy, it is most beneficial if your link wheel involves good websites with high search engine rankings and quality content. Making a link wheel does not require hiring an SEO in manila company. It is possible to make a link wheel on your own. Below is a quick guide to help you build a link wheel.

  1. Determine your keywords. The first step is to determine the keywords that you want to use. Consequently, these will determine how your pages will link together.
  2. Choose your web 2.0 sites. Decide on how many pages or websites will be in your link wheel. Afterwards, choose the web 2.0 sites where you will post your content. Some good websites that you can choose from are Blogger, WordPress, Squidoo, Blog.com, Tumbler, and LiveJournal, among others.
  3. Create good quality content. It is very important to have good quality content to hold the links to your link wheel. The trick is in placing the keywords seamlessly into your content. Plan how each article will link to your main website and to another website in your link wheel. Each article should have a keyword linking to the website you are promoting and another keyword linking to another web 2.0 site.
  4. Post your content. After you have written all the articles, post your content in each web 2.0 site. There is no limit to the number of websites you want to include in your link wheel. Just make sure that all links are good and working fine.
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