web design company

Reasons to Create a Mobile App for Your Website

Posted on June 10, 2013. Filed under: mobile application developer, web design company | Tags: |

The prevalence of mobile devices brought new meaning to connectivity. Nowadays, almost everything that you can do on your laptops or computers can now be done on some mobile devices. In fact, newer devices are coming out that are blurring the lines between mobile devices and the more traditional laptops and computers.

indexHence, if you own a website, it is very important for you to take steps to make your website easily available on mobile devices. Before anything else, you need to make sure that your website is viewable on various mobile devices and browsers for mobile devices. Some even go beyond making adjustments to their websites and create a separate version of their websites for mobile devices with the help of a web design company. Currently, the trend is towards apps or applications and many websites have jumped on the bandwagon by making their own mobile app as well. To help you decide whether to call a mobile app developer to help you create a mobile app for your website, below are some insights to help you.

  • Mobile applications make it easy for your customers to connect with you on their mobile devices. This should be the primary reason for any company to create their own mobile app. Having a mobile app means that once installed, your clients or customers can easily connect with you with literally just a click or a tap. The complexity of the mobile app that you will offer depends on you but you can make your services or products accessible or available on your website’s mobile app. Your customers and clients will definitely appreciate the added convenience that your mobile app will bring.
  • Mobile applications help increase your visibility with mobile users. For some websites, their mobile apps serve as a way to increase their visibility among users of mobile devices. You can easily optimize your mobile app so that it gets good user reviews and ratings and it becomes among the top downloaded apps in the mobile market.
  • Mobile applications can help bring in money. Although there are always numerous free apps that you can easily find on mobile markets, a lot of people are willing to pay for a well-made mobile app that they will be able to use a lot. If you have enough customers or clients who will pay for and download your mobile app, the money it will bring in can even offset whatever you spent on developing the app itself.


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Mobile Web Development: Responsive Design vs Mobile Site

Posted on February 28, 2013. Filed under: seo training, web design company | Tags: , |

Last time, we introduced four (4) ways to tap your potential mobile clients. On this post, let’s analyze Responsive Web Design and Mobile Optimized websites to help you choose which is better suited for your business.

Responsive Web Design. Often abbreviated to RWD, it’s an approach that is aimed to provide optimal viewing experience. Users across a broad range of devices (from desktop computer monitors to mobile phones) and browsers will have access to a single source of data, laid out so it’s easy to view and navigate with a minimum of resizing, panning, and scrolling. Example: http://www.mashable.com

Mobile website. It’s a website formatted and specifically intended for mobile gadgets. The layout comprises of icon, simple text, and big navigation, all perfect to fit the screen that there’s no need to zoom in just to read the words. Example: http://m.adidas.com/

Below are their seven (7) key differences:

1.      Display Flexibility.

  • Responsive design: more flexible to the visitor because it can respond to the orientation and dimension of the device screen and browser automatically. He can easily resize Firefox window and it will still show accurately without him/her needing to scroll left or right.
  • Mobile site: less flexible for the developer for the reason that although it can detect the type of gadget used, he needs to create two separate websites with at least three screen (one for desktop, one for tablet, one smartphone) and two orientation layouts (one for landscape, one for portrait).

 2.      Content Creation.

  • Responsive design: needs one (1) content. Whatever is on the web, it’s exactly the same as the one on mobile.
  • Mobile site: requires two (2) contents. This means you can create custom details more suitable to customer’s needs.

 3.      SEO-friendly.

  • Responsive design: more seo-friendly because

Domain: maintains only one (1)

Redirects: almost none due to one content

Web traffic: centered to the main site

  • Mobile site: less seo-friendly because

Domain: keeps two (2); the second one is either m.domain.com or mobile.domain.com

Redirects: multiple redirects and canonical URLs needed. Any SEO training modules in the Philippines and around the globe reveals the negative impact of duplicate texts in search engine index. Having such can hurt your rankings.

Web traffic: Different domains break up web traffic hence the two versions will compete with one another.

 4.      Updates and Maintenance

  • Responsive design: easier to update and maintain because there’s only one copy
  • Mobile site: harder due to the volume of copies

 5.      Development Time

  • Responsive design: As this is one of the newer trends, it may take longer for a web design professional in the Philippines to complete and have this running.
  • Mobile site: Development time is shorter due to the technologies utilized, most are no longer new and not as complicated as RWD.

 6.      Cost and Affordability

  • Responsive design: more time to design and develop, more expensive
  • Mobile site: less development and design work, less expensive

 7.      Load Time

  • Responsive design: Since the elements are the same on both web and mobile, the information associated with the earlier is an exact replica of that in the latter. Since mobile has slower net connection, load speed may suffer.
  • Mobile site: The elements on a mobile website are normally optimized to accommodate fast loading of objects.

Still undecided? Tune in next for an in-depth comparison between Mobile Site vs. Mobile App.

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Importance of Web Design

Posted on February 13, 2013. Filed under: seo company, web design company | Tags: , |

Nowadays, almost every business, celebrity, and even private individuals have their own websites.  These websites allow a wide range of business, from the smallest to the biggest, to promote their products or services.

However, the purpose of a website is not always fulfilled for the company or individual that it represents. For a website to be successful, it has to be well designed, optimized for search engines, and has a high social media presence. Many websites are handled by SEO companies in the Philippines for all of these needs. While there are numerous SEO and SMO strategies that are done when the website already exists, the web design concept has a significant effect on how successful a website will be. Below are some reasons why you should put a lot of serious thought and planning on your website’s design.

122First impressions last. Your website is your or your company’s online visual to your target market. What they see immediately upon loading your website’s home page will largely affect how they view your company. So it is very important that your website’s design accurately reflects the company’s personality. Even if you hire a web design company in the Philippines, make sure that you are involved in designing your website.


mc900341812-1Bridge to your audience. Since your website is your vehicle towards reaching your target audience, how you design it affects how effectively you can reach out to your visitors. Important information should be easily available and the entire website should be easy to navigate. If the visual web design of your home page makes the first impression on your target audience, your site’s navigation should mirror the customer service that you aim to provide.



seoAffects SEO. Search engine optimization is not just about building links to your website. It also means designing your website in such a way that search engine spiders will find it easy to crawl. This means that targeted keywords should be incorporated and well-placed in the home page text.

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