SEO Tips after Panda and Penguin

Posted on May 9, 2013. Filed under: panda and penguin, seo, seo company, seo tips | Tags: , , , |

The field of search engine optimization is every changing and developing, thanks to the regular frequent updates that Google makes to its search engine algorithm. Each Google update is designed and aimed at improving the search results that Google delivers to those who use it. While the Panda, the first of which was released in February 2011, is targeted towards making sure that websites provide high quality unique content on their spaces; the Penguin, which was first released in April 2012, targets websites which tend to engage in webspam and black hat SEO.

Panda-Penguin

Because of the Panda and the Penguin updates, many SEO tactics and strategies were changed quickly. Some of what used to be done just two years ago or earlier, some even just a year ago, are not so welcome anymore nowadays when it comes to SEO strategies. To help you ride out the Panda and Penguin updates that might have affected your website rankings, below are some tips.

  • Be original. Being unique pays off especially when it comes to content. Never duplicate content from another website. Instead, write high quality unique content for your website or hire a good writer to help you. There are quite a lot of good SEO companies nowadays that have their own in-house writers. Hiring an SEO company to also do the content work will ensure that the writer is aware of the type of content that is good for your website.
  • Avoid thin content. In Google world, there is no place for thin content. These are content that are short and have very little informational value. Many of the articles written pre-Panda and pre-Penguin seem to be obviously written just for SEO purposes because they were usually around 100 words only. In post-Panda and post-Penguin time, content such as research, analysis, in-depth reports, and the like, earn good rankings.
  • Go white hat. It is very important to stick to white hat SEO tactics from now own especially since Google seems to be bent on cracking down on websites that engage in black hat SEO. It is not an excusable if the SEO company you hired is the one engaging in so-called black hat SEO strategies because your website is the one that will be affected by these bad SEO strategies. So make sure that the company handling your website’s SEO does not use black hat SEO.
  • Say goodbye to bad links. This is something which should have been avoided even before the Panda and Penguin updates. So make sure that all your past and future backlinks are in good-quality websites as well.
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[The Power of Image] Four (4) Reasons Why You Should Use Infographics In Your SEO Campaign

Posted on February 19, 2013. Filed under: seo, seo company | Tags: , |

“Of all of our inventions for mass communication, pictures still speak the most universally understood language.” ― Walt Disney Company

Information graphics or infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly. (Source: Wikipedia) Thus, using it as a tool in content marketing campaigns is a trend in SEO, not only here in the Philippines but all over the world. Here are the reasons why:

  1. More persuasive content. With the use of an infographiPrintc, you can easily impart your information to the readers in a way that is easier to scan and remember. Viewing a graphical version of your content is simpler to understand than reading the text version of it.
  1. More viral. In digital marketing, if you want to be visible globally against millions of competitors, aim to be viral. Infographics are fun. They are attention grabbing. As people love looking at attractive contents, most of them tend to share to their website or friends in Facebook and Pinterest. As such, it has a huge capability to be viral.
  1. Increases traffic. They are embeddable. An embed code is usually added at the bottom of an infographic. This piece of code contains a link to your website so it’s faster for the readers to find you. SEO-wise, as more websites embed your infographic, your inbound links go along with it. This means more links going back to your site, larger number of visits, higher web traffic.embed
  1. Establishes brand.  A well-designed infographic usually shows the creator’s details. As they go viral, so does the name of your brand. Hence, if you’re an SEO company in the Philippines, creating viral infographics can be a good way to be seen out there. It can make people aware of the quality services you offer.

On the next post, learn the essential steps on how to design an effective infographic.

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Guide On How To Make A Link Wheel

Posted on February 6, 2013. Filed under: linkwheel, seo | Tags: , , , , |

There are many different strategies used by SEO Philippines companiesto help increase a website’s search engine rankings and visibility. One of these strategies is by using a link wheel. A link wheel is a strategy wherein different web 2.0 sites create a path linking to each other. The end goal is to link to the website which you are aiming to promote.

seo-link-wheel1

Just like when you are link building, another popular SEO strategy, it is most beneficial if your link wheel involves good websites with high search engine rankings and quality content. Making a link wheel does not require hiring an SEO in manila company. It is possible to make a link wheel on your own. Below is a quick guide to help you build a link wheel.

  1. Determine your keywords. The first step is to determine the keywords that you want to use. Consequently, these will determine how your pages will link together.
  2. Choose your web 2.0 sites. Decide on how many pages or websites will be in your link wheel. Afterwards, choose the web 2.0 sites where you will post your content. Some good websites that you can choose from are Blogger, WordPress, Squidoo, Blog.com, Tumbler, and LiveJournal, among others.
  3. Create good quality content. It is very important to have good quality content to hold the links to your link wheel. The trick is in placing the keywords seamlessly into your content. Plan how each article will link to your main website and to another website in your link wheel. Each article should have a keyword linking to the website you are promoting and another keyword linking to another web 2.0 site.
  4. Post your content. After you have written all the articles, post your content in each web 2.0 site. There is no limit to the number of websites you want to include in your link wheel. Just make sure that all links are good and working fine.
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